Take one idea, say the head of Medusa, and put it on everything for years and years, and you create a classic. It doesn't hurt if your one idea appeals to a bunch of Rap stars. Unfortunately because he was so cruelly murdered, Versace, himself, didn't get a say in this selling strategy. He was such a genius, I can't help but think he'd be doing something else by now had he lived. Still the one great idea lives on in memory of his talent, and if you get yourself one of these Medusa pieces you will be in style forever.
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